Overview
Our business pal is defined by 2 clear principles, connection and trust.
Expecting Markets is an international import-export firm connecting businesses with the products and services they need from around the world. Our broad connections and intricate knowledge of Chinese business culture affords our clients reliable and welcome access to one of the largest consumer markets in the world. Our experience facilitating trade makes partnering for shared value and growth, easy.
We believe that honesty is the foundation on which good business is built, and our commitment to the personal connections and industry relationships that we have built speaks to this belief. Integrity and respect are the foundational principles that have guided our company since its establishment 25 years ago.
History
Our story is told across 3 distinct chapters.
1999
Oilseed
Every great tree starts as a seed, and our seed was planted on December 24, 1999. At the time, domestic demand for rapeseed far outpaced what the country could produce on its own, so China opened its doors to the world to narrow the gap between supply and demand for this essential agricultural product.
However, the increase in supply meant an increase in the need for processing and it is here that our founder, Mr. Tang, saw an opportunity and made it a reality. He purchased an abandoned factory and worked with builders, farmers, and traders to build a rapeseed refinery and provide the community with the product it so desired. This entrepreneurial spirit for value and growth, along with the connections he built all those years ago, continue to thrive in our company today.


2017
Opportunity in
New Markets
The company was successful in trading rapeseed oil for almost 20 years, but market maturity and new entrants meant limited opportunity for growth. As a company, we have always believed in co-operation and collaboration, and so we consulted our employees and partners to discover a path forward that would provide the most benefit to people and profit alike.
In 2017, the entrepreneurial spirit took hold again, and we decided to move into the feed industry. Through our shared efforts and associations, we positioned ourselves as a feed premix factory and brought new value to the food imports supply chain. Here, we entered the world stage and became an official importer of corn, soybean, and wheat.


2022
Expecting Me
& Expecting Markets
With our reputation as a respected importer of agricultural product firmly established, we once again listened to our entrepreneurial spirit and explored new markets for products that we could bring to our growing economy. With Expecting Me registered in the US in 2022 and Expecting Markets in 2023, we were able to facilitate the import of skimmed milk powder from the US to China.
Now, we are evolving once again are uniquely positioned to import chicken’s feet and chicken’s paws from Brazil, Thailand, Belarus, Russia, Poland, the United States, and beyond.



























Sustainability
Our mutually prosperous future is driven by 4 interconnected approaches.
01
Sustainability
Expecting Markets has a proud history of introducing healthy foods and high-quality ingredients to new markets. This legacy is also our vision for the future. We are dedicated to building thriving industries and fostering trade in a way that ensures long-term success for ourselves, our partners, and future generations.
We recognize that sustainability is no longer an option but a necessity in today’s evolving business landscape. As the world moves toward more responsible practices, we remain committed to taking practical, forward-thinking steps to embed sustainability into every facet of our operations, ensuring that we remain at the forefront of sustainable practices in international trade.
02
Sustainable
Sourcing
At Expecting Markets, we dedicate time and effort to sourcing ingredients of exceptional quality from suppliers who uphold the highest standards of integrity. Our approach goes beyond simple due diligence; we are committed to thorough vetting and continuous monitoring to ensure that every ingredient we procure meets our rigorous criteria for quality, safety, and sustainability.
We employ industry best practices to maintain transparency across our supply chain so that we can confirm the integrity and reliability of our suppliers. We prioritize ethical considerations, ensuring that all business practices align with our commitment to fairness, respect for workers, and accountability.
03
Stakeholder
Engagement
At Expecting Markets, we are committed to actively pursuing a more diverse and inclusive network. As a global trading partner, we recognize the immense value that diversity brings to international business. It enriches our operations and enhances our ability to navigate global markets effectively.
The exchange of products, knowledge, and experiences is at the core of healthy growth and profitable trade. We believe that when businesses from different cultures and regions come together, they can innovate, adapt, and respond more effectively to changing market demands. By leveraging our diverse network, Expecting Markets is positioned to create opportunities that benefit all parties involved and contribute to sustainable and inclusive economic growth.
04
Operationally
Efficient
Our origination teams collaborate closely with both suppliers and buyers to create efficient supply chains that minimize waste and maximize efficiency. By working hand-in-hand with all stakeholders, we aim to streamline the flow of products from production to delivery, ensuring they reach their destinations as quickly and cost-effectively as possible.
Efficiency is not just a strategy; it’s inherently sustainable and good business practice. By reducing waste and unnecessary delays, we not only reduce the environmental impact but also enhance the profitability of trade for all parties involved. These standards ensure that resources are used wisely while allowing us and our partners to contribute to a more sustainable global economy.
Company
Culture
Our reputation is held up by 5 essential pillars.
01
Culture
Expecting Markets has a proud heritage as a family-owned business deeply rooted in the community. Our close connection to the people we serve inspires us to continuously deliver exceptional products and services with the commitment and passion our partners expect.
With years of experience, we have become a trusted partner regionally and a respected player on the global stage. We hold our reputation in the highest regard, striving every day to demonstrate why Expecting Markets is synonymous with reliability.
As a trusted leader in the industry, we take pride in the unmatched quality of our products, which are recognized and cherished by customers worldwide.
02
Mission
Our reputation sets us apart. Our commitment brings us together.
We strive every day to build strong relationships with our suppliers and buyers alike. The foundation of these relationships is trust, trust in our unwavering dedication to delivering exceptional service and competitive value to every stakeholder in our value chain.
Our mission is to create value at every opportunity, driving sustainable trade and ensuring the growth of global imports and exports for generations to come.
03
Vision
We believe in a connected world where quality products from all around the globe can reach everyday people at everyday prices. From poultry to dairy and everything in between, we have extensive experience and are passionate about connecting buyers with suppliers so that everyone benefits.
Through strong partnerships, we make it possible for customers in our China markets to enjoy premium international goods with ease.
04
Values
Commitment
Our job is to ensure the success of our clients. This commitment drives every decision we make and every action we take.
We achieve this by delivering tailored solutions that align with our clients’ unique needs and objectives. Our approach is guided by a steadfast dedication to creating maximum value, whether by providing top-quality products or fostering long-term partnerships. By consistently prioritizing our clients’ success, we build trust, exceed expectations, and contribute to their sustained growth and competitiveness in an ever-changing global marketplace.
Resolve
The world of international trade is a complex and ever-changing landscape where challenges and uncertainties are inevitable. Plans may not always unfold as expected, but it is in these moments that our resilience and determination shine.
When faced with obstacles, we remain steadfast in our commitment to finding solutions. Whether navigating unexpected regulatory changes, supply chain disruptions, or market fluctuations, we approach every challenge with creativity and tenacity. Our team is driven to explore new strategies, identify untapped opportunities, and forge pathways to success. This unwavering dedication defines who we are and solidifies our reputation as a trusted leader in the global trade industry.
Service
We are committed to understanding our customer’s needs, goals, and expectations on a foundational level. This insight allows us to tailor our services to deliver exceptional value and support every step of the way.
We pride ourselves on facilitating seamless interactions and forging meaningful connections that drive success for our clients. Whether it’s sourcing quality products, ensuring timely deliveries, or navigating the complexities of international trade, we prioritize smooth, efficient processes that meet and exceed expectations.
Communication
Clear and effective communication is the cornerstone of success in today’s fast-paced and constantly evolving business environment.
We recognize that timely and accurate updates are essential for making sound decisions and we work diligently to provide our clients with the insights they need to navigate challenges and seize opportunities. By fostering open, transparent, and ongoing communication, we build trust, reduce uncertainty, and create an environment where collaboration thrives.
Reliability
We understand that trust is built over time, through actions that align with our words, day after day. That’s why we approach each task, no matter how big or small, with the same unwavering commitment. Our customers know they can rely on us to deliver, not just occasionally, but every single day.